Bullish on Social Media—Don’t Get Left Behind:
Do you understand what social media is? My definition is the basis for everything I do. To me, it is the following…
Social Media = Real Life Communications
Whether it’s a phone conversation, a face-to-face meeting, a message on a billboard, a letter you receive in the mail, or an E-mail you receive on your phone, social media is simply one human communicating with another.
Social Networks = Access
Social networks give us global access on a one-to-one, one-to-many, or many-to-one scale. What you do with this access is up to you. Social networks are simply a more efficient means of communication. People think social networks connect everything, but that isn’t true. What social networks do is give you access to the entire world, but then again you always had access. Before social networks, people thought there were barriers to communication, like space and time. How could you scale yourself? How could you literally meet everyone in the entire world? It just wasn’t physically possible.
Without people opening their mouths to speak or moving their fingers to type, there would be no connection or communication. The game has not changed, but the medium has been expanded. We are in the client information age, and relevant information is everywhere—you just need to know where to find it, how to organize it, and how to act on it.
In a few short years, social networking is going to become ingrained in our DNA, an innate part of who we are and how we communicate. Communication began with putting pen to paper and then developed to E-mail and texting, and now messaging has reached a grander scale with a larger targeted audience. Don’t get left behind!