Advisors: Confused about what sales professionals in a regulated industry are allowed to do on social media?
Problem solved! Recommended Advisor provides social media do’s and don’ts on Twitter, Facebook, LinkedIn, Google+, YouTube, Foursquare, blogs, and many others sites. Why not leverage the power of social technology as if you hired a worldwide assistant? Let social technology help you grow your business. Recommended Advisor will show you the many different ways social technology helps advisors develop effective business paths, from simply listening and monitoring to exploring, engaging, and publishing.
Financial Advisors, in addition to building relationships and providing sound financial advice to their clients, the successful advisors are composed with high solution based sales acumen. According to Brian Tracy’s book, Be a Sales Superstar: 21 Great Ways to Sell More, Faster, Easier in Tough Markets, only three things are worthy of your time if you want to be a successful salesperson: prospecting, presenting solutions, and follow-up. Everything else is just a big waste of time. Recommended Advisor shows you how social communication technology can help you improve in PROSPECTING, PRESENTING SOLUTIONS, FOLLOW-UP, and much more. You will walk away with countless actionable ideas and strategies to apply to your practice.
PROSPECTING EXAMPLE: Social networks allow advisors to connect more effectively with prospects by understanding them in a real-time context. As a result, it’s much easier to target your advertisements to prospects’ direct needs. There is no regulation or compliance requirement on listening to what your prospects and clients are saying—listen in for life events. Your two eyes are now two ears (as if you were sitting face-to-face with a client). You won’t cut them off before they can speak; you don’t even have to worry about asking a client the right open-ended question. They are already telling you what you want to know. It is so easy to listen while looking at a Facebook thread. Potential clients’ lives are streaming in real time. Your clients’ important life events are being documented in their timeline every second of every day on Facebook: someone is getting married, having a baby, graduating from college, or mourning the death of a family member. You know instantly what’s happening in your clients’ lives and you can react. There is money in motion—can you say “opportunity goldmine?”
